California Judge Rules in Favor Of Mattel in Bratz Case
A Judge in California has ruled in favor of Mattel in the Bratz Dolls Case.
A judge in California ruled late on Wednesday that the makers of Bratz, the attitude-laden teenage dolls that exposed Barbie as a square, must immediately stop making the hit toy and recall its models from shop shelves in the new year.
The ruling sent shockwaves through toyland as the industry gears up for its busiest time of the year. In June, sales of Bratz in the US reached $3.1bn (£2.1bn) since their launch in 2001. Sales of Barbie, still America’s most popular toy, fell by 15% in 2007.
California judge orders company to stop making Bratz dolls
This is another roadblock for the already heated discussion on Bratz Dolls. The dolls themselves have been debated over since they first came into the market a few years ago.
This could also spell the end of the company MGA who makes the dolls. MGA plans to appeal this ruling stating:
“We believe … that issuing such a broad injunction is inconsistent with the limited jury verdict and the law,” he said. “MGA intends to immediately appeal the injunction.”
It’s looking like it might be the end of the heated road for the toys, love them or hate them. Will you be missing them? Or maybe celebrating?
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