Aiming at Moms
Image by Scrunchleface via Flickr
Companies are learning the value of appealing to the ‘mom demographic’ (a seriously silly little term there is it not?). They’ve begun to focus on us, trying to appease the ‘mommy bloggers’ when the advertisers do something kinda silly themselves.
I’ve noticed a lot more advertisements lately tend to focus on some sort of ‘I’ve been there’ type of credo. Another thing is them ramping up the ‘cute-factor’ (the E*Trade Baby comes to mind there).
Advertisers are also learning that if you appeal to the mommy’s then your product will be talked about. Now they are starting at the the sage wisdom: “If momma isn’t happy- No body’s happy.”
My favorite example of that is by far, Motrin being forced into an apology due to it’s pseudo-offensive baby wearing commercial.
Moms do have more power lately than it seems they did just years ago, they’re a group that’s a bit harder to please too, and with the Internet, we’re also not afraid to speak our minds.
Judging by the same slants in advertising it’s pretty apparent we’re not that easy to appeal to. To be honest, we have so many different styles and thoughts on our kids, that it’s a bit hard to really appeal to a lot at once.
We’re not like the ‘football demographic’ or the millions of others. We have an innate ‘bs’ detector, honed over years of dealing with everyday life. It won’t just ‘turn off’ when watching an ad.
Although, the Motrin ‘thing’ is my personal favorite.
There’s a lot of other rather unappealing ads out there aiming at us, what is your favorite?
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[...] it’s rather well know that advertisers really want to corner the mommy market at times the approach fails in a fiery inferno of false understanding, and a few other misguided [...]