Coca Cola’s ‘Can’t Remember’ Ad: Wholesome and Good for Kids?
Coca Cola’s advertisement above is giving themselves a pretty hefty pat on the shoulders, apparently missing all the irony dripping off the advertisement itself.
The text underneath the picture reads:
Can’t remember the last Coca-Cola ad targeted at children? There’s a reason…Parents tell us they prefer to be the ones teaching their children about beverage choices. That’s why for over 50 years we’ve adhered to a company policy that prohibits advertising soft drinks to children.
To the CanWest newswire service:
But Coca-Cola Canada stands by the position that it does not advertise soft drinks to children. “Absolutely, because it is true,” spokeswoman Amy Laski said in a statement.
Coke is “wholesome and suitable” for kids, but “we understand that children are impressionable, and we respect the role of parents and caregivers in making food and beverage choices with their children. Therefore, we are committed not to directly market messages for any of our beverages to children under 12.”
This is a bit laugh out loud funny to me, in an advertisement showing a smiling child and then proceeding to call their sugar rich water wholesome and suitable for small kids, in the Canadian Medical Association’s Journal.
I think coke might be missing a few points.
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