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Study: Kids Spend 53 Hours a Week Connected To Media

A study by Kaiser Family Foundation shows that today’s kids are spending more time connected to various types of media than many of their parents do at work.  Between 1999 to 2009 the study followed a group of kids aged from 8-18 in their media habits.

The only thing that the kids aren’t using much are printed publications.

With the huge surge in cell phones, iPods, and laptops there’s a ton out there to choose from.

The kids from the study also show a rather impressive ability to digest all this information as well:

Today, 8-18 year-olds devote an average of 7 hours and 38 minutes (7:38) to using entertainment media across a typical day (more than 53 hours a week).  And because they spend so much of that time ‘media multitasking’ (using more than one medium at a time), they actually manage to pack a total of 10 hours and 45 minutes (10:45) worth of media content into those 7½ hours.

(Source)

Being dubbed as Generation M² they are showing a huge lean towards a connected lifestyle and media choices. While it’s nothing too unfamiliar with many of today’s parents either, this generation is really the first to grow up with all the toys and technology.

So, they will be studied- more than likely a bit more as well.  Although, in a surprising move the tones of the studies are changing drastically.  Where they were negative, they are becoming much more positive.  They are finding good things, even with the over sharing of today’s generation- there still is a huge and positive part of all of it.

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