Food Marketing and Kids

Posted by Dawn

March 11, 2010

Kids Food Basket 1-4-10-4

Image by stevendepolo via Flickr

While most who may have watched television during what is typically ‘children’s time’ may not be a stranger to marketing towards children, there has been a lot of uproar over the practices in recent times.

While this marketing towards children isn’t anything new by far, what is almost surprising is the so few of the foods marketed towards children being so nutritionally void. Most of the foods being geared towards children are lacking in even the most rudimentary nutritionally beneficial stuff.

Many doctors want there to be a bit more truth in the advertisements, or- at least maybe a little more healthy nutrients in the foods being marketed towards children.

Many others agree, and while the last push to limit the marketing aimed squarely at children had some success, it seems that there is still a lot to be done, and many are calling for more changes and for the FTC to implement more rules and regulations for children’s daytime television hours. There is a renewed concern primarily due to the health initiative being looked into by the Obama Administration and it’s goals for better health for children.

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