Michigan First Credit Union Launches Online Search for Young & Free Michigan Spokesperson
Young adults compete for the ‘ultimate job’ as a ‘Spokester’ for program targeting Gen Y
LATHRUP VILLAGE, Mich., Feb. 25, 2011 /PRNewswire/ — Michigan First Credit Union (www.MichiganFirst.com) today announced it has launched a search for a creative, tech-savvy individual to represent Generation Y (ages 18 to 25) as the “Spokester” (spokesperson) for its new Young Free Michigan program (www.YoungFreeMichigan.com). Connecting with young people through social media networks, local events and more, the Young Free Michigan Spokester will develop entertaining educational content, tips and tools to help members of Generation Y manage their day-to-day lives and finances.
From February 25 through April 4, creative people between the ages of 18 and 25 are invited to apply for the “ultimate job” as the Young Free Michigan Spokester. The winner must showcase an ability to relate to Generation Y while demonstrating his/her creative tech-savvy. To enter, applicants must submit a 60-second YouTube video and write a blog post that demonstrates their writing, editing and creative skills. The videos and blog posts will be posted at www.YoungFreeMichigan.com. Michigan First will narrow the submissions down to three finalists. The winner will then be selected by an online vote.
“The Young Free Michigan Spokester opportunity allows applicants to show off their creativity, technology skills and ability to connect with their peers in a humorous yet informative way,” said Linda Douglas, vice president of marketing, Michigan First Credit Union. “The online job search format where the public votes is completely new to Michigan First. We are excited to see what the young creative talent in Michigan has to offer.”
Upon selection, the Young Free Michigan Spokester will become a member and full-time employee of Michigan First Credit Union for one year, receiving a salary of $30,000. The Spokester will participate in events throughout the year, write daily blog entries and post weekly videos to the YoungFreeMichigan.com website. A job opportunity loaded with perks, the winner will also receive a smart phone with a paid contract for the year and an Apple laptop and digital video camera, which the Spokester will be able to keep at the end of his/her term.
Michigan First Credit Union is the only credit union in Michigan to offer this program. For more information, visit www.YoungFreeMichigan.com. The deadline to apply for the Spokester position is April 4 at noon. Online voting commences on
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