Participant Media’s Social Action Campaign for "Waiting For ‘Superman”’ Enlists Thousands Across the Nation to Host Home Viewing Parties of Newly-Released DVD
National Conference Call with Director Davis Guggenheim and Producer Lesley Chilcott to Support DVD House Party Kickoff
HOLLYWOOD, Calif., Feb. 25, 2011 /PRNewswire/ — Continuing the momentum of the Social Action campaign begun during the theatrical release of director Davis Guggenheim‘s landmark documentary Waiting for “Superman,” Participant Media is encouraging people to purchase the DVD or Blu-ray and join thousands of people across the United States gathering for home viewing parties. The House Party initiative hopes to continue the discussions sparked by the award-winning film about public education and encourage people to get involved in helping to improve the nation’s educational system. In addition to over 1,000 people across the country committing to hosting screenings in their homes, Participant has partnered with a number of groups, including United Way, STAND for Children, The Boys Girls Clubs of America, America’s Promise and the U.S. Chamber to encourage screenings and discussions in communities nationwide. In all it is anticipated that over 5,000 House Parties will be held by the end of May.
(Logo: http://photos.prnewswire.com/prnh/20110225/LA55023)
To launch the initiative, Participant Media will host a national conference call with Guggenheim and producer Lesley Chilcott during which the director and producer will address questions submitted by people via the website before the call. The conference call will take place today, Friday, February 25 at 6:00 p.m. PST/9:00 p.m. EST and everyone who signs up will also be entered to win a one-on-one phone call with Harlem Children’s Zone founder CEO Geoffrey Canada who is featured in the film.
People hosting a screening are encouraged to register their gatherings on the film’s website at http://www.waitingforsuperman.com/action/dvd and be represented on a map tracking the nationwide events. They can also sign up to receive a free House Party Screening kit, which will provide them with a DVD Discussion Guide, as well as popcorn, bumper stickers and action postcards that can be used at their event.
“The House Parties are a key component of Participant Media’s commitment to use the film to inspire community involvement and expand
Article source: PRNewswire
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