Chrysler Brand’s Town & Country Minivan Helps Pave the Road to Literacy
AUBURN HILLS, Mich., April 29, 2011 /PRNewswire/ —
- Chrysler Brand’s ’Road to Literacy’ social media campaign to donate up to 150,000 books to schools across the country
The Chrysler Brand is helping to making a difference toward improving literacy one test drive at a time with the launch of the new “Road to Literacy” Facebook campaign. The “Road to Literacy” program enlists the help of consumers to participate in the program via Facebook and test drives of the 2011 Chrysler Town Country minivan at their local dealer. The Chrysler Brand will donate up to 150,000 books to schools across the country. To participate, consumers can visit the “Road to Literacy” Facebook page at http://apps.facebook.com/road-to-literacy/.
“The Chrysler Brand believes in the importance of educating our young people as they are next generation of leaders, scientists, engineers and designers. Books are a source of education and inspiration and help to introduce children to new countries and ideas in a fun and engaging manner,” said Olivier Francois, President and CEO, Chrysler Brand, Chrysler Group LLC. “We hope that schools across the country will encourage their students and parents to join us in these efforts toward improving literacy and help donate 150,000 books to their school of choice and especially to schools in need.”
To participate, visit the “Road to Literacy” Facebook page at http://apps.facebook.com/road-to-literacy/ and click on the “Donate Books” tab. Each participant will be asked to enter the school they would like to receive the book donation. Once the school has been selected, consumers can choose a local dealer to complete a test drive of the 2011 Chrysler Town Country. Once the test drive at the local dealer is complete, the participant will be given a “unique donation dealer code” to be entered on the Facebook site. Once the code is entered by the participant, five books will be sent to their school of choice and five books will be sent to a school in need. The Chrysler Town Country Facebook page offers a tracking tool to monitor the book donation progress and see which school is logging the most donations.
The “Road to Literacy” campaign runs through June 1 and any school (pre-school – high school) in the U.S. is eligible and encouraged to join the program. To register for the program, visit the Chrysler Town Country Facebook page (www.Facebook.com/ChryslerTownandCountry) and click-on the “Donate Books” tab to
Article source: PRNewswire
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