IHG’s Holiday Inn Calls on Everyday Heroes to "Pay It Forward"
Good Deeds will send 5,000 deserving children from Inner Cities to Major League Baseball games all summer long
ATLANTA, April 28, 2011 /PRNewswire/ — In celebration of International Pay It Forward Day, Holiday Inn Hotels Resorts, Major League Baseball’s (MLB) Official Partner of Road Trips, is launching a six-week campaign encouraging acts of kindness to benefit the MLB’s ‘Reviving Baseball in Inner Cities’ (RBI) youth initiative, which provides opportunities to play baseball and softball, encourages academic success and teaches the value of teamwork and other important life lessons to underserved youth from urban communities. Beginning today through June 9, 2011, consumers are invited to share how they “pay it forward” on the Holiday Inn Facebook page and with each act of kindness posted, Holiday Inn will “pay it forward” and donate a ticket to a Major League Baseball game to benefit RBI, up to 5,000 tickets.
A study from researchers at Harvard and the University of California found that when people benefit from acts of kindness, they “pay it forward” by helping others, creating a cascading effect that influences others to do the same.
“Whether paying the tolls for the person behind you in line, offering your seat to an elderly person on public transportation, or simply holding the door open for others, our campaign celebrates citizens that do their part to make the world a better place,” said Del Ross, vice president, U.S. Sales and Marketing, IHG (InterContinental Hotels Group). “By supporting RBI, we are not only enriching the lives of underserved youth but also helping to build the next generation of everyday heroes.”
Hall of Fame shortstop Ozzie “The Wizard” Smith was the first to “pay it forward” by posting his entry to the Holiday Inn Pay It Forward Facebook application. He shared, “Today I sent a personal message on my special Hall of Fame stationery to a Cardinal Fan in Illinois as a surprise for her 90th birthday. It didn’t take me long but it will bring a big smile to her face when she opens it.” Ozzie’s post kicked off the campaign and will send a lucky boy or girl to a St. Louis Cardinal’s game this summer, his former club and home of his retired #1 uniform. Through his Twitter account, Smith also is encouraging his fans and former and current MLB players to
Article source: PRNewswire
Related posts:
- Unlimited Justice* Campaign Calls on New Mexico Senate to Consider Bill to End Corporal Punishment in Public Schools
- San Francisco City Hall Rally Calls for State Ban on Retail Self-Serve Alcohol Checkout
- Poisons in Baby’s Products: Small Steps Forward?
- Keep Your Child Holiday ‘Party Safe’
- U.S. Army Expands Relationship With Major League Baseball’s Urban Youth Foundation
Did you enjoy this post? Why not leave a comment below and continue the conversation, or subscribe to my feed and get articles like this delivered automatically to your feed reader.
