Lalaloopsy™ & Mini Lalaloopsy™ Expand Universe
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MGA Entertainment Licenses Worldwide Multi-Platform Videogame Rights to Activision Publishing
–All New Characters, Features and Playsets in Stores Now–
VAN NUYS, Calif., June 28, 2011 /PRNewswire/ — Buoyed by sold-out sales and outstanding reviews, the super-sized Lalaloopsy™ buzz continues as MGA Entertainment expands the Lalaloopsy™ universe into exciting new entertainment frontiers.
MGA has granted Activision Publishing, Inc. (Nasdaq: ATVI) the exclusive worldwide rights to develop, manufacture and distribute videogames based on the Lalaloopsy™ brand and characters. The agreement covers entertainment software products across multiple platforms such as handheld, console and connected platforms, as well as PC and mobile devices. The first Nintendo DS™ title based on the hugely popular line of collectible Lalaloopsy™ is expected to debut holiday of 2011.
MGA Entertainment is currently in development for the first-ever Lalaloopsy™ feature length movie. This made-for-DVD feature will be released in spring 2012 and will star the original Lalaloopsy™ characters.
The following new Fall 2011 Lalaloopsy™ and Mini Lalaloopsy™ toys are in stores now:
NEW CHARACTERS:
Marina Anchors™ – Sewn on Date: June 8th (World Ocean Day)
Marina Anchors™ was made from a sailor’s uniform. She’s super neat, and she always keeps everything ship shape. She also loves the ocean, even though she can’t swim. She has a pet whale.
Sahara Mirage™ – Sewn on Date: January 13th (Make Your Dream Come True Day)
Sahara Mirage™ was made from pieces of a real genie’s veil. She’s a real charmer, who’s scared of the dark, and always pops up when she’s least expected. She has a pet camel.
Misty Mysterious™: Sewn On Date: March 24th (Houdini’s Birthday)
Misty Mysterious™ was made from a magician’s cape. She loves secrets and surprises, and she’s always got something up her sleeve. She has a pet Rabbit.
NEW FEATURES:
Lalaloopsy ™Silly Hair:
These Lalaloopsy™ have silly hair that bends every which way! Now you can style your Lalaloopsy™ doll’s hair and her pet’s tail too! Available with Crumbs Sugar Cookie™ and Jewel Sparkles™. Price: $34.99
NEW PLAYSETS
Mini Lalaloopsy™ Treehouse:
Two Sided Mini Treehouse Playset; Tire swing slides across zip line; Includes elevator in tree trunk,
Article source: PRNewswire
Related posts:
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- MGA Entertainment Licenses Worldwide Multi-Platform Videogame Rights for the Lalaloopsy™ Brand to Activision Publishing
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