This isn’t the first time we have seen babies appear in diaper commercials but the Huggies Denim Diapers Commercial is simply adorable and cute. Cute babies appearing in such commercial productions surely carry much weight and this is on ad commercial you should not miss.

This short commercial, which is due to run May 31, is the essence of cute—the tagline is even “I poo in blue.” It really couldn’t get more outrageous than the Huggies denim commercial.

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Image by stevendepolo via Flickr

While most who may have watched television during what is typically ‘children’s time’ may not be a stranger to marketing towards children, there has been a lot of uproar over the practices in recent times.

While this marketing towards children isn’t anything new by far, what is almost surprising is the so few of the foods marketed towards children being so nutritionally void.  Most of the foods being geared towards children are lacking in even the most rudimentary nutritionally beneficial stuff.

Many doctors want there to be a bit more truth in the advertisements, or- at least maybe a little more healthy nutrients in the foods being marketed towards children.

Many others agree, and while the last push to limit the marketing aimed squarely at children had some success, it seems that there is still a lot to be done, and many are calling for more changes and for the FTC to implement more rules and regulations for children’s daytime television hours. There is a renewed concern primarily due to the health initiative being looked into by the Obama Administration and it’s goals for better health for children.

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While it’s rather well know that advertisers really want to corner the mommy market at times the approach fails in a fiery inferno of false understanding, and a few other misguided attempts.

Johnson & Johnson however may have joined the ranks of the very few who seem to have actually ‘gotten’ what they are trying to accomplish.  For the most part.

The company is following suit for the many moms who are turning off the television and turning to online entertainment and news.

From an article on the campaign:

At one point, Steve spends a day wearing a “pregnancy simulator” so he can better appreciate what his wife is going through. Another segment follows Steve and Suzie as they sign up for a “labor class.” The series also includes candid moments where Suzie admits to hormonal changes (“I do find myself snapping at him more.”) and Steve laughingly notes: “It’s nuts!”

(Source: Brandweek)

As for where you can find the series:

The Webisodes will run on Pampers.com, YouTube and DirecTV On Demand, and TLC will also promote the show. MommyCast, a weekly radio/podcast series, will interview the Barstons on what life is like after son Leo was born.

While the overall idea isn’t actually unique, the idea branches off due to the very small cameo by the product itself.  Pampers are only shown in one diaper changing scene, which while surprising was a redeeming quality.

What do you think of this approach?

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Evian Water’s new advertisement features thrilling stunts, amazing skate tricks… and babies. In an advertisement that is either too cute for words or, alternatively creepy as could be, Evian features CGI babies performing 70’s era roller skate moves.

Looking at the comments on the videos, people have taken up camp in both directions, some (quite like this writer) thinks it’s adorable.  Some, however think it’s a bit creepy. Be it from the uncanny valley effect, or simply babies doing ‘adult things’, I can’t be sure.

Personally I love this advertisement, will it make me buy their water?  I doubt it, but it’s without a doubt memorable and original.   Now, granted I also did love the etrade baby ads something quite a few people would heartily disagree with me over.

What do you think?  Watching that advertisement, is it cute or creepy?

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It’s no real secret that advertisers have a lot to gain in marketing to children, what is surprising are the effect of advertising on a child’s mind.  They take it as honest, the sugary snack or newest toy being marketed to them without a full understanding from the child as to what the commercial really is.

Children accept the message as absolute fact, and due to the commercial will change and modify their own opinions and thoughts so they wind up closely aligning to the advertiser’s message.

Horrified isn’t a word to be taken very lightly, but this newsletter (quoted below) horrifies me. To be absolutely simplistic about it, it’s about the manipulation of children.

The American Academy of Pediatrics (AAP) and American Psychological Association recently issued some sobering news concerning advertising and children. Among their findings, they discovered that the average child who watches television views 40,000 ads on each year.

It is really a staggering statistic, what’s worse however is in the part quoted below.

The research study showed that children under the age of 8 tend to accept advertiser messages as fact. Their easy acceptance of marketing messages for fast and sugary foods in particular can lead to unhealthy eating habits. The most common products advertised to children are sugared cereals, candies, sweets, sodas, and snack foods. The study”s findings show that children express a preference for products with as little as a single viewing of a commercial.

To be sure, this isn’t something that advertisers are close to in the dark about. They know full well the initial trust they receive from children.  They also use the same to their full advantage.

The AAP recommends avoiding or reducing the effects of advertising on young children by limiting television viewing time or taping shows to be viewed later without the ads. Talk also to your child about what he has seen, either on TV or on a billboard or other media, how he feels about what he”s seen, and how you feel about it, too. Talk about how advertising does not always tell you everything you need to know about a product.

All Quotes From a Yale Parenting Newsletter